Advertising and Promotion - 9305

Grade: 11, 12 — Credits: 1

Discover how advertising and promotion affect consumers and influence the marketing process. Learn the creative side of advertising and promotional development. Analyze all facets of advertising and sales promotion and learn the psychology of the promotional channels including advertising (TV, print, radio, outdoor, etc.), sales promotion, public relations and publicity. As a member of this class, you are eligible for DECA membership.

Syllabus: View Syllabus
Prerequisites: C or better average in Marketing or Entrepreneurship
Related: Digital Media, Broadcast TV
Dual Credit: Yes
Articulated Credit: Yes